Teacher Licensing: The Joy of Sewing

Martha Pullen Teacher Licensing

The Joy of Sewing . . . embellishment, embroidery, serging and more!


Atlanta, GA  |  October 31 - November 5, 2021  |  Hilton Atlanta/Marietta Hotel & Conference Center

500 Powder Springs Street SW Marietta, GA 30064  | AtlantaMarietta.hilton.com 


SOLD OUT - click here for waiting list

Special thanks to our Sewing Machine Dealer Partner: Husqvarna Viking and Discover Sewing

What is Martha Pullen Licensing?
Enjoy a unique retreat-style experience that blends the love of sewing, serging and machine embroidery with friendships, skill-building and business opportunity – all gathered into one spectacular experience at any of the Martha Pullen Teacher Licensing Retreats. Then, share it with others! Whether you are creating for your own personal satisfaction, making items to sell or teaching others these valuable techniques, the Martha Pullen Teacher Licensing Retreats deliver an incredible experience and value. More...

The Joy of Sewing . . . embellishment, embroidery, serging and more!

When you combine legendary Martha Pullen style with foolproof, streamlined sewing techniques, you’re bound to produce exquisite projects. And because we all know the difference between “Oh, that’s so nice” and “oh, my, this is GORGEOUS! How did you DO that?”, the relationship between signature design elements, the best construction techniques and a polished finished look has become the focus of this outstanding licensing curriculum.

The team of talented Martha Pullen designers and teachers married the latest embellishment and sewing techniques as they created projects for this course. Moreover, because they’re so machine-savvy, constantly looking for and experimenting with innovative techniques, they’ve succeeded in building a curriculum brimming with character – from the sheer number of graceful and distinctive design elements to the easiest and best ways to create them.

The procedures you’ll use to create this collection of gorgeous projects are presented with clearly illustrated patterns and step-by-step directions, sharing all the tools and exceptional machine techniques clearly and completely. They’ll bring guaranteed success to you and, if you teach, to all your students, too. It’s everything you’ve come to expect in a licensing course … and a little more.

As always, your retreat is a complete experience, starting with lovingly assembled kits from which you’ll create your projects. Add to that all the meals you’ll share with friends new and old, the laughter and fun … a chance to re-stock your stash with beautiful fabrics, laces and trims, plus the latest notions and tools …. all with your hotel room just steps away. What could be more perfect?  

Click here for full curriculum details...


October 31: Enjoy a dessert reception and set up your sewing space ("sewing nest") from 7:00-8:00pm. You'll have that time to prepare for the upcoming days of sewing, sewing, sewing.


November 1-4: The classroom opens each day at 8:00am, with instruction starting at 9:00am. Your days will be filled with learning new techniques, watching demonstrations and getting one-on-one assistance. There will be three optional open-sewing nights, with individual assistance for projects and techniques if needed.


November 5: Formal project presentations will end at 12:00pm, followed by lunch. The classroom will re-open at 1:00pm for a wrap-up / open-sewing time, and will close at 3:00pm. Closing dinner and graduation (optional) is 6:00-8:00pm.


November 6: Check out of hotel


Included in Your Licensing Experience

  • 6 nights hotel stay at the Hilton shared with a roommate, or pay an extra $475 for a private room
  • Dessert reception
  • All lunches
  • Some dinners
  • Beautiful kits
  • Master copies of instructions for all the projects
  • Licensing notebook
  • Official Martha Pullen Teacher Licensing name badge (if you don't already have one)
  • Lifetime co-ownership of the curriculum copyright with Martha Pullen Company
  • Publicity photo
  • Embroidery thread bag
  • Embroidery files in all formats for embroideries used in the curriculum (so you can use them in your own classroom)
  • Stabilizer sampler bag
  • PDF files of all curriculum instruction sheets
  • The opportunity to purchase additional laces, trims, fabrics and the latest notions
  • and more, of course!


A $699 deposit is due at the time of Registration. Your credit card will then be charged in three installments of $900 prior to the program date. Any additional fees such as hotel room modifications, will be pro-rated or included in your final payment. Installments are typically processed 120-days, 90-days and 30-days prior to the event start date. 


Cancellation Policy

Individual cancellations must be in writing, and the postmark or email date will be used to determine any refunds that apply. Cancellations before the second installment payment date require a cancellation fee of $200 being withheld from any refund. Cancellations after the second installment payment date require a cancellation fee of $350 being withheld from any refund. Cancellations after the final installment date will not receive a refund but will receive all kits, curriculum, etc. given to the students during the licensing. A refund will be issued for any applicable add on charges i.e., private room, extra nights, or upgrade, provided those charges have not been incurred. If this Licensing cannot occur on the scheduled dates due to COVID-19 restrictions, then a credit for a future event will be issued.


How to Register
Click here to sign up

Contact Information
Call 256-655-3090 or email angela.jones@hoffmanmedia.com

Thank you to these fine companies who provide continued support.