Schaumburg, IL


Meet editors Ellen March, Meg Healy and Kate Zaynard at the Expo. 

Schaumburg, IL  |  Schaumburg Convention Center  |  September 28, 29 & 30, 2017  |  Click for Expo Details

Active sewists themselves, you’ll find evidence of their enthusiasm all over the pages, websites, blogs and other social media connected to their brands...and beyond. This team of sewing dynamos will be at the Expo all three days, ready to meet you, talk with you about what you’re doing these days, what you’re looking for and how they can provide you with more. More information, more inspiration...and more fun!


Sew News - BurdaStyle Booth

Meet Ellen, Meg, Amanda and Kate throughout the Expo at their booth. They’ll have lots going on, as you’ll see below, and time to visit with you. When you want a closer look at the garments from the Fashion Show, this is where Meg will be to answer questions. If you’d like to let them know about something you’ve made from the pages of Sew News, this is where you can do that, too. Don’t be shy, stop by!


BurdaStyle Fashion Show

with Meg Healy, Editor & Video Host

BurdaStyle magazine comes to life before your eyes, as models walk the runway in fashion-forward styles for misses and plus size figures. The best part: you are able to recreate all of the styles showcased, since they are sewn using BurdaStyle patterns. If you are looking for fashion inspiration, don’t miss out! Click for details...



Sew News Project Swap

Hosted by Ellen March & SewDaily and BurdaStyle editors

Share your love of sewing with others when you use your favorite fabrics and make a small item at home to swap at the Expo. You can choose one of the FREE patterns from SewDaily or something similar – whatever you’d like to receive in a swap is perfect. Just wrap your project in a plain brown paper bag, without embellishment but including a tag with your name and state (include an email address if you’d like a new pen pal). Bring your swap item to the Sew News / BurdaStyle booth at 11:30am Thursday, Friday or Saturday for swap instructions and reveal. Click for details...


Sewing Mad Libs Relay with Sew News

Hosted by Ellen March & the SewDaily and BurdaStyle editors

Up for some fun? Join us as a mystery project is created in the Sew News - BurdaStyle booth. You’ll have a chance to put your imagination to work as you watch the project unfold, or become a participant yourself – part of the ‘create team’ at the heart of the action. Throughout the day, a Mad Lib paragraph will be filled in with words provided by the audience (maybe you!), taking the project in different directions until completion. Whether you stitch or watch, shenanigans are sure to take place! Click for details...

Ellen March

Sew News Editor-in-Chief & Sew it All Host

Ellen is the Community Content Director for the sewing division of F+W Media, including the Sew News, Creative Machine Embroidery, BurdaStyle, SewDaily and Sew it All brands. She’s appeared on several television shows spreading her love of sewing, most notably Hallmark’s Marie Osmond Show and DIY Network’s Uncommon Threads, and she hosted Sew it All on PBS for nine seasons.


Meg Healy Editor & Video Host
Meg has been sewing for over 15 years and studied Fashion Design in London, Canada and New York City. She is currently the face of, where she develops and instructs online sewing education courses, manages the digital sewing pattern content, and overall inspires the sewing community through her sewing projects and tutorials.



Kate Zaynard 

Creative Editor – Sew News, Sew it All, Sew Daily, Creative Machine Embroidery

Kate got her sewing start while studying costume design and spent several years as a stitcher in a professional theatrical costume shop. Now that she's joined the Sew News family, she's having a blast sewing everyday clothes that she gets to wear herself.

Thank you to these fine companies who provide continued support.